Producer’s surplus: Meaning, Types of producers surplus, marketable surplus. Marketed surplus, importance, Factors affecting Marketable surplus. Marketing channels: Meaning, Definition, Channels for different products.

Blog post description.

2/25/20251 min read

photo of white staircase
photo of white staircase

Producer’s Surplus

Meaning

Producer’s surplus refers to the excess production that remains after meeting the producer's personal and family needs. This surplus is available for sale in the market.

Types of Producer’s Surplus

  1. Marketable Surplus: The portion of production that is available for sale after meeting the farmer's consumption and seed requirements.

  2. Marketed Surplus: The actual portion of the marketable surplus that is sold in the market. It may differ from marketable surplus due to factors like storage, distress sales, or hoarding.

Importance of Marketable Surplus

  • Ensures food security.

  • Supports economic growth through trade.

  • Stabilizes prices by maintaining supply.

  • Increases farmers’ income.

  • Facilitates agro-based industries by providing raw materials.

Factors Affecting Marketable Surplus

  1. Size of Landholding: Larger farms tend to have a higher surplus.

  2. Productivity: Higher crop yields result in more surplus.

  3. Market Prices: Higher prices encourage farmers to sell more.

  4. Consumption Needs: Higher family consumption reduces surplus.

  5. Storage Facilities: Better storage options allow farmers to hold surplus for better pricing.

  6. Government Policies: Minimum Support Prices (MSP), subsidies, and procurement policies impact surplus availability.

9. Marketing Channels

Meaning and Definition

A marketing channel refers to the path or route through which agricultural products move from producers to consumers. It includes all intermediaries involved in the distribution process.

Types of Marketing Channels for Different Products

  1. For Grains (Wheat, Rice, Maize):

    • Producer → Wholesaler → Retailer → Consumer

    • Producer → Government Procurement Agency → Consumer

  2. For Fruits and Vegetables:

    • Producer → Commission Agent → Retailer → Consumer

    • Producer → Cooperative Society → Consumer

  3. For Milk and Dairy Products:

    • Producer → Dairy Cooperative → Retailer → Consumer

    • Producer → Private Dairy → Consumer

  4. For Livestock and Meat:

    • Producer → Butcher → Consumer

    • Producer → Meat Processing Plant → Retailer → Consumer

Objective Type Questions

Multiple Choice Questions (MCQs)

  1. Which of the following is NOT a component of a market? a) Buyers and Sellers
    b) Climate Change
    c) Demand and Supply
    d) Price Mechanism

  2. Which type of market involves immediate delivery of goods? a) Futures Market
    b) Spot Market
    c) Monopoly Market
    d) Regulated Market

  3. What is the term for the portion of agricultural produce that is sold in the market? a) Marketable Surplus
    b) Marketed Surplus
    c) Consumption Surplus
    d) Trade Surplus

Fill in the Blanks

  1. The actual portion of production sold in the market is called ________.

  2. ________ market deals with the sale of agricultural inputs like fertilizers and seeds..